50B
Sophistication Index
13 tech signals

oliverbellgroup.com

HQ Troy, MI#12 of 43 Attorneys 22 oliverbellgroup.com
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oliverbellgroup.com operates 11 offices across Michigan, running 10 technologies across 9 categories. Notable tools in the stack: Google Analytics for analytics, WordPress for CMS & Google Workspace for email infrastructure. The firm has 22 attorneys & 11 office locations. In Troy's personal injury market (11 firms), oliverbellgroup.com ranks #3 on technology investment. Within the Awareness-Only Firms segment, oliverbellgroup.com ranks #133 of 7,198 — ahead of 98% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
98.8% Percentile
#87 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 13 tools detected
Analytics 2
CDN 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
Hosting 1
JS Framework 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
SEO 1
Tech Investment Profile vs. MI peers
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Brand Identity extracted from site
Headline Lato
Body Lato
Firms with Similar Tech ?
FirmScoreSimilaritySegment
Warnock Mackinlay Law PLLC 34.5 99.0% Basic Tech Adopters
Goodladandswank 49.0 97.7% Awareness-Only Firms
Main office 51.5 97.6% Awareness Leaders
Hariri Law Group 30.5 97.3% Basic Tech Adopters
injuryatsea.com 35.5 97.1% Basic Tech Adopters
Salmon Creek Law Offices 0.0 97.1% Basic Tech Adopters
Manning Law Firm 40.3 96.9% Basic Tech Adopters
Slater Vecchio 43.5 96.8% Basic Tech Adopters
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
on-par
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
Firms with Similar Websites ?
FirmScoreMatchLocation
Oliver Bell Group 91.4% Cleveland, TX
Oliver Law Firm 26.0 80.5% Livonia, MI
David Bell Law Firm 38.5 78.5% Agusta, GA
Finch McCranie 14.5 78.5% Atlanta, GA
Start Your Path to Justice | Cockrell & Oliver Law Firm 78.1% NoneNone
Johnson 37.0 78.1% Joplin, MO
Durbin Larimore Bialick 25.0 78.1% NoneNone
Mabbitt Bhimani Law 64.0 78.0% Grand Rapids, MI
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Yoast SEO
Engagement
60%
VWO · WPForms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
48.3% of Awareness-Only Firms
24.4% of Awareness-Only Firms
13.4% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
oliverbellgroup.comTroy 50.050 B 22 Troy you
callsam.comClinton 78.578 A 33 Clinton
uppermichiganlaw.comGrand Rapids 47.848 B 33 Grand Rapids
1800leefree.comTroy 82.082 A+ 32 Troy
Mccroskey LawMuskegon 34.534 B- 32 Muskegon
ABC Law CentersBloomfield Hills 85.185 A+ 28 Bloomfield Hills
Attorney Roster 22 found
NameLocationPractice
Alyson Oliver Grand Rapids, Michigan
Paul Matouka Lansing, Michigan

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