78B+
Sophistication Index

callsam.com

Attorneys 33 callsam.com
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callsam.com is a personal injury law firm with a B+ technology grade. Key investments include Ahrefs for analytics, Contact Form 7 for forms & CallRail for call tracking. The firm has 4 attorneys & 11 office locations. Within the Conversion-Focused Firms segment (5,831 firms), callsam.com ranks #785 and outperforms 87% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
86.6% Percentile
#785 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 22 tools detected
Call Tracking 2
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
consumerlaw.com 85.5 99.6% Conversion-Focused Firms
Malman Law 82.5 99.4% Conversion-Focused Firms
Stewart J. Guss 83.5 99.3% Conversion-Focused Firms
Joseph, Hollander & Craft LLC 80.5 99.3% Conversion-Focused Firms
The Walthew Law Firm 71.0 99.3% Conversion-Focused Firms
dwpersonalinjurylaw.com 64.5 99.3% Conversion-Focused Firms
The Law Offices of Josh Johnson 71.0 99.3% Conversion-Focused Firms
richardspenn.com 55.0 99.3% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
100%
Ahrefs · Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
60%
Contact Form 7 · Hotjar
Conversion
60%
CallRail · Invoca
Retention
0%
3 paid tools conversion stack (CallRail, Invoca)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 4 found
NameLocationPractice
Beth Bernstein Grand Rapids, Michigan personal-injury
Mark Bernstein Lansing, Michigan personal-injury
Sam Bernstein Lansing, Michigan personal-injury

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