34F
Sophistication Index

Mccroskey Law

HQ Muskegon, MI#1 of 2 Attorneys 32 mccroskeylaw.com Tel 2317264861

Mccroskey Law operates 12 offices across MI & Michigan, backed by 9 technologies spanning 7 categories. Key investments include CallRail for call tracking, Microsoft 365 for email infrastructure & Google Fonts for fonts. The firm has 3 attorneys & 12 office locations. Mccroskey Law is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
10.7% Percentile
#5210 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 9 tools detected
Call Tracking 1
Email Infrastructure 1
Fonts 1
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
THE REYES LAW FIRM 34.5 100.0% Basic Tech Adopters
smdalaw.com 34.5 100.0% Basic Tech Adopters
grimes4law.com 34.5 100.0% Basic Tech Adopters
The Law Offices of John Day, P.C. 38.5 100.0% Conversion-Focused Firms
ruthjohnsonlaw.com 34.5 100.0% Basic Tech Adopters
dunahoelaw.com 34.5 100.0% Basic Tech Adopters
atlantainjurylawyer.com 38.5 100.0% Conversion-Focused Firms
Richman Law Firm 34.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
FindLaw/Thomson Reuters · Justia
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Google Analytics
72.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F 32 Muskegon you
leefree.net 82.0 A- 46 Southfield
Sinas Dramis Law Firm 29.5 F 43 Lansing
Anselmi Mierzejewski Ruth & Sowle P.C. 65.0 B- 41 Bloomfield Hills
Lipton Law (NI) 62.3 C+ 37 Southfield
ABC Law Centers 84.3 A- 28 Bloomfield Hills
Attorney Roster 3 found
NameLocationPractice
Alana L. Wiaduck Clinton, Michigan personal-injury
Michael J. Flynn Clinton, Michigan personal-injury
Robert O. Chessman Clinton, Michigan personal-injury

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