62C+
Sophistication Index

Lipton Law (NI)

Southfield Personal Injury Attorney is a law firm in Michigan that specializes in handling personal injury and wrongful death claims. With over 70 years of experience, their attorneys are dedicated to…

HQ Southfield, MI#13 of 49 Attorneys 37 liptonlaw.com Tel 2485571688 Est. 1972

Lipton Law (NI) operates 12 offices across MI & Michigan, backed by 16 technologies spanning 12 categories. Key investments include Facebook Pixel for analytics, ApexChat for chat & intake & Gravity Forms for forms. The firm has 5 attorneys & 12 office locations. Ranked #168 among 6,792 firms in the Basic Tech Adopters segment, Lipton Law (NI) outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
97.5% Percentile
#168 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 16 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Scartelli Olszewski 82.5 100.0% Conversion-Focused Firms
kurtzandblum.com 66.5 100.0% Basic Tech Adopters
Ruiz Law 50.0 100.0% Basic Tech Adopters
Gomel Law Firm 81.5 100.0% Conversion-Focused Firms
crantfordmeehan.com 79.0 100.0% Conversion-Focused Firms
rickardslaw.com 68.3 100.0% Conversion-Focused Firms
Insuranceproaz 80.8 99.5% Retention Innovators
Cook Barkett Ponder & Wolz 79.8 99.5% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
60%
ApexChat · Gravity Forms
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Contact Form 7
29.5% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
62.3 C+ 37 Southfield you
Michigan Auto Law 84.3 A- 51 Farmington Hills
Goodman Acker P.C. 82.5 A- 50 Southfield
leefree.net 82.0 A- 46 Southfield
Sinas Dramis Law Firm 29.5 F 43 Lansing
Anselmi Mierzejewski Ruth & Sowle P.C. 65.0 B- 41 Bloomfield Hills
Attorney Roster 5 found
NameLocationPractice
Jody B. Lipton Grand Rapids, Michigan personal-injury
Marc Lipton Lansing, Michigan personal-injury
Ronald K Weiner Lansing, Michigan personal-injury
Sean M. McNally Lansing, Michigan personal-injury

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim liptonlaw.com →