rickardslaw.com is a personal injury law firm with a B- technology grade. Key investments include Bing Ads for analytics, Smith.ai for intake software & Gravity Forms for forms. The firm has 2 attorneys & 9 office locations. Within the Conversion-Focused Firms segment (5,831 firms), rickardslaw.com ranks #1918 and outperforms 67% of peers on technology adoption.
Technology Stack
17 tools detected
Analytics
4
CMS
1
Email Infrastructure
2
Fonts
2
Forms
1
Intake Software
1
JS Library
1
Page Builder
1
Programming Language
1
Security
1
Structured Data
1
UI Framework
1
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
on-par
Email
ahead
Content
on-par
Platform
ahead
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| Lipton Law (NI) | 62.3 | 100.0% | Basic Tech Adopters |
| Scartelli Olszewski | 82.5 | 100.0% | Conversion-Focused Firms |
| kurtzandblum.com | 66.5 | 100.0% | Basic Tech Adopters |
| Ruiz Law | 50.0 | 100.0% | Basic Tech Adopters |
| Gomel Law Firm | 81.5 | 100.0% | Conversion-Focused Firms |
| crantfordmeehan.com | 79.0 | 100.0% | Conversion-Focused Firms |
| Insuranceproaz | 80.8 | 99.5% | Retention Innovators |
| Cook Barkett Ponder & Wolz | 79.8 | 99.5% | Conversion-Focused Firms |
Funnel Coverage
3/4 stages
Awareness
96%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
40%
Smith.ai
Retention
0%
conversion stack (Smith.ai)
Technology Opportunities
used by peers
CallRail
Cloudflare Web Analytics
Divi
All in One SEO
Datadog
Local Competitors
same state, similar size
No comparable firms found.
Attorney Roster
2 found
| Name | Location | Practice |
|---|---|---|
| Jordan Rickards | Paterson, New Jersey | personal-injury |
Office Locations
9 offices
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