Kcal is a personal injury firm running 16 technologies across 11 categories. The stack includes Facebook Pixel for analytics, UserWay for accessibility & WordPress for CMS. In the Awareness Leaders segment (2,459 firms), Kcal ranks #902, outperforming 63% of peers.
Technology Stack
17 tools detected
accessibility
1
Analytics
2
CMS
1
Email Infrastructure
2
Email Marketing
1
Fonts
2
JS Library
1
Programming Language
1
Security
1
Structured Data
1
UI Framework
1
Web Server
1
Tech Investment Profile
vs. national peers
Firms with Similar Tech ?
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| 26.0 | 98.1% | Awareness Leaders | |
| 26.0 | 98.0% | Awareness-Only Firms | |
| 26.0 | 97.9% | Awareness Leaders | |
| 25.0 | 97.8% | Awareness Leaders | |
| 30.0 | 97.8% | Awareness Leaders | |
| 29.0 | 97.4% | Awareness-Only Firms | |
| 58.0 | 97.3% | Basic Tech Adopters | |
| 38.5 | 97.3% | Awareness Leaders |
Gap Analysis
vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
on-par
Email
ahead
Content
ahead
Platform
on-par
Your firm
Segment avg
Firms with Similar Websites ?
| Firm | Score | Match | Location |
|---|---|---|---|
| 9.5 | 60.1% | San Diego, CA | |
| 23.5 | 59.7% | NoneNone | |
| 14.5 | 58.7% | NoneNone | |
| 13.5 | 58.5% | NoneNone | |
| 37.8 | 58.3% | NoneNone | |
| 28.0 | 58.1% | Sacramento, CA | |
| 17.5 | 57.8% | NoneNone | |
| — | 57.8% | Victorville, CA |
Funnel Coverage
2/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
0%
Conversion
0%
Retention
40%
Mailchimp
retention stack (Mailchimp)
Technology Opportunities
used by peers
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| 49.049 | B | 1 | you | ||
| 74.574 | A | 1 | |||
| 85.385 | A+ | 1 | |||
| 84.584 | A+ | 1 | |||
| 00 | F | 1 | |||
| 00 | F | 1 |
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