What technology does McKenna Associates use?

McKenna Associates uses 12 technologies across 10 categories. Key tools include Google Analytics, Google Tag Manager, WordPress, Microsoft 365, Constant Contact & Mailchimp.

How does McKenna Associates rank among PI law firms?

McKenna Associates ranks #852 out of 1,852 firms in the Retention Innovators segment with a 54.0 Sophistication Index (C- grade), outperforming 54% of personal injury firms nationally.

How many attorneys does McKenna Associates have?

McKenna Associates has an office in Northville, Michigan.

What is McKenna Associates's digital marketing strategy?

McKenna Associates covers 3 of 4 marketing funnel stages: Awareness, Engagement & Retention. This comprehensive approach earns a C- technology grade.

What firms are similar to McKenna Associates?

Firms comparable to McKenna Associates in Michigan include Hamo Law Firm, Blaske & Blaske PLC, Kajy Law & Buchanan Firm. These firms share similar size and market position.

McKenna Associates | C- Grade, 12 Tools

McKenna Associates is a Northville, Michigan-based personal injury firm running 12 technologies across 10 categories. Key investments include Google Analytics for analytics, Constant Contact for email marketing & Contact Form 7 for forms. Within the Retention Innovators segment (1,852 firms), McKenna Associates ranks #852 and outperforms 54% of peers on technology adoption.

Technology Stack 12 tools detected

Analytics 2

Google Analytics Google Tag Manager

CMS 1

WordPress

Email Infrastructure 1

Microsoft 365

Email Marketing 2

Constant Contact Mailchimp

Fonts 1

Font Awesome

Forms 1

Contact Form 7

JS Library 1

jQuery

Programming Language 1

PHP

UI Framework 1

Tailwind CSS

Video Hosting 1

Vimeo

Tech Investment Profile vs. peer average

Gap Analysis vs. segment centroid

Analytics

on-par

Advertising

behind

Intake

behind

CRM / Case

behind

SEO

behind

on-par

Content

ahead

Platform

behind

Your firm Segment avg

True Competitors by tech DNA similarity

Firm	Score	Similarity	Segment
Weiner Mazzei LLC	21.0	100.0%	Awareness Leaders
Aidiconnect	55.5	100.0%	Retention Innovators
Mdpins	55.5	100.0%	Basic Tech Adopters
Melrose Law	50.5	100.0%	Retention Innovators
Hackworth Law PA	41.0	100.0%	Basic Tech Adopters
Reefer Breakdown	44.0	100.0%	Retention Innovators
MUTJ Law, Beaver County Personal Injury Lawyers	25.0	100.0%	Awareness Leaders
Rogerkeith	45.0	100.0%	Basic Tech Adopters

Funnel Coverage 3/4 stages

Awareness

60%

Google Analytics · Google Tag Manager

Engagement

60%

Contact Form 7 · Vimeo

Conversion

Retention

60%

Constant Contact · Mailchimp

retention stack (Constant Contact, Mailchimp)

Technology Opportunities used by peers

Google Workspace

58.3% of Retention Innovators

Facebook Pixel

29.0% of Retention Innovators

SendGrid

26.6% of Retention Innovators

Google reCAPTCHA

23.4% of Retention Innovators

Salesforce

18.0% of Retention Innovators

Local Competitors same state, similar size

Firm	Score	Grade	Attys	City
McKenna Associates	54.0	C-	1	Northville	you
Hamo Law Firm	0.0	F	10	Flint
Blaske & Blaske PLC	13.5	F	10	Ann Arbor
Kajy Law	84.3	A-	10	Southfield
Buchanan Firm	18.5	F	10	Ada
John D Tallman attorney at law	26.0	F	10	Grands Rapid

Office Locations 1 offices

Headquarters
Northville, MI

235 E Main St Ste 105A, 48167-2499

McKenna Associates

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