72B
Sophistication Index

gwardlaw.com

gwardlaw.com
Claim Profile →

gwardlaw.com is a Virginia-based personal injury firm running 17 technologies across 12 categories. Key investments include Salesforce for crm, Litify for case management & Facebook Pixel for analytics. Within the Retention Innovators segment (1,852 firms), gwardlaw.com ranks #391 and outperforms 79% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
78.9% Percentile
#391 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 17 tools detected
Call Tracking 1
Case Management 1
CMS 1
Email Infrastructure 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
ahead
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Lerner & Rowe - Nevada 24.0 97.5% Retention Innovators
Merlin Law Group 39.5 97.5% Retention Innovators
Simplyinsured 53.0 96.8% Retention Innovators
Adame Garza, LLP 62.5 95.5% Retention Innovators
Goldwater Law Firm 91.0 94.8% Retention Innovators
Pitta & Baione 81.5 94.8% Retention Innovators
BBB Attorneys 77.0 94.8% Retention Innovators
Iianc 75.0 94.7% Retention Innovators
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
CallRail
Retention
60%
Salesforce · Zoho CRM
conversion stack (CallRail) retention stack (Salesforce, Zoho CRM)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
72.5 B — you
Allen, Allen, Allen & Allen 92.0 A+ 213 Richmond
Marks & Harrison 82.5 A- 154 Richmond
Cooper Hurley Injury Lawyers 66.8 B- 77 Suffolk
Geoff McDonald & Associates 70.0 B 61 Richmond
Cantor Grana Buckner Bucci 61.5 C+ 53 Richmond

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim gwardlaw.com →