40F
Sophistication Index

Merlin Law Group

Merlin Law Group is the "Policyholder’s Advocate"​. We are dedicated to providing legal counsel only to policyholders so that our clients receive the full benefit of their insurance contract for which…

HQ Houston, TX#202 of 905 merlinlawgroup.com Tel 7136268880 Est. 1985

Merlin Law Group is a Houston, Texas-based personal injury firm running 15 technologies across 10 categories. Key investments include Salesforce for crm, Litify for case management & Facebook Pixel for analytics. Merlin Law Group is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
34.3% Percentile
#1213 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 15 tools detected
Case Management 1
CMS 1
CRM 1
Email Infrastructure 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
ahead
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
gwardlaw.com 72.5 97.5% Retention Innovators
Law Office of Michael Ponder 54.5 97.1% Retention Innovators
Frankel Rubin Klein Payne & Pudlowski 39.5 95.9% Retention Innovators
Ovadia Law Group, P.A. 74.0 95.9% Retention Innovators
pateldefense.com 76.0 95.7% Retention Innovators
The Ferraro Law Firm 78.8 95.7% Retention Innovators
Lerner & Rowe - Nevada 24.0 95.2% Retention Innovators
Clearcover 74.0 95.0% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
40%
Salesforce
retention stack (Salesforce)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
39.5 F — Houston you
McCormick Law Firm 28.0 F 1283 Euless
Arnold & Itkin, LLP 41.5 D 597 Houston
Bailey & Galyen, Attorneys at Law 81.5 A- 590 Dallas
McCathern Law Firm 80.8 A- 282 Dallas
Thompson Law 79.8 B+ 270 Dallas
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Houston, TX
515 Post Oak Blvd #510, 77027

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