84A-
Sophistication Index

Law Offices of Bryan Musgrave

The Law Offices of Bryan Musgrave is a law firm that specializes in representing victims of auto, car, and truck accidents. They are known for their approachable and empathetic attorneys who prioritiz…

HQ Springfield, MO#2 of 29 bryanmusgrave.com Tel 4173222222
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Law Offices of Bryan Musgrave is a Springfield, Missouri-based personal injury firm running 14 technologies across 9 categories. Key investments include Bing Ads for analytics, nGage for chat & intake & Gravity Forms for forms. Ranked #159 among 5,831 firms in the Conversion-Focused Firms segment, Law Offices of Bryan Musgrave outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
97.3% Percentile
#159 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Cannon Law, PLLC 85.3 99.0% Conversion-Focused Firms
khayoumilawfirm.com 72.5 99.0% Conversion-Focused Firms
protectyourlegalrights.com 38.5 99.0% Conversion-Focused Firms
utahadvocates.com 84.3 99.0% Conversion-Focused Firms
Ruloff, Haddad, and Woodward 84.1 98.9% Conversion-Focused Firms
Mancini Law Group 18.5 98.9% Awareness Leaders
Christopher Ligori & Associates 21.0 98.9% Awareness Leaders
virgenlaw.com 14.5 98.9% Awareness-Only Firms
Funnel Coverage 3/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
80%
Gravity Forms · Microsoft Clarity · nGage
Conversion
40%
CallRail
Retention
0%
5 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
83.5 A- — Springfield you
Stark & Stark 44.5 D 72 Knob Noster
Brown & Crouppen Law Firm 69.8 B- 42 St. Louis
DiPasquale Moore 94.0 A+ 31 Kansas City
Peterson & Associate 82.5 A- 23 Kansas City
OnderLaw 92.8 A+ 23 Saint Louis
Office Locations 1 offices
Headquarters
Springfield, MO
2005 W Chesterfield Blvd Unit 108, 65807-8916

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