84A-
Sophistication Index

Russell & Lazarus APC

At Russell & Lazarus, we are trial attorneys who provide the highest level of legal services exclusively to those who have been injured in accidents. We work diligently each day to provide our clients…

HQ Riverside, CA#2 of 34 Attorneys 135 russellandlazarus.com Tel 9519003782 Est. 1998
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Russell & Lazarus APC operates 67 offices across CA & California, backed by 21 technologies spanning 12 categories. Key investments include Ahrefs for analytics, Intaker for intake software & Gravity Forms for forms. The firm has 4 attorneys & 67 office locations. Ranked #159 among 5,831 firms in the Conversion-Focused Firms segment, Russell & Lazarus APC outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
97.3% Percentile
#159 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 21 tools detected
accessibility 2
Call Tracking 1
CMS 1
Forms 1
Intake Software 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Rucka O’Boyle Lombardo & McKenna 51.0 99.6% Basic Tech Adopters
Kornbluth Ginsberg Law Group, P.A. 81.5 99.4% Conversion-Focused Firms
maho-prentice.com 59.5 99.4% Conversion-Focused Firms
Burgar & Michael, LLC 46.0 99.4% Basic Tech Adopters
The Siddique Firm, PLLC 53.0 99.4% Conversion-Focused Firms
The Morgan Law Group 83.5 99.0% Conversion-Focused Firms
youngmarrlaw.com 46.0 99.0% Basic Tech Adopters
linehanlaw.com 38.0 99.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
100%
Ahrefs · Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Microsoft Clarity
Conversion
60%
CallRail · Intaker
Retention
0%
5 paid tools conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
83.5 A- 135 Riverside you
The Accident Guys 55.5 C 198 Los Angeles
Hepburn, Hernandez and Jung Trial Attorneys 74.0 B 193 San Francisco
McNicholas & McNicholas Llp. 77.5 B+ 190 Los Angeles
Heiting & Irwin. 21.0 F 187 Riverside
RMD Law 80.5 A- 178 Irvine
Attorney Roster 4 found
NameLocationPractice
Christopher Russell Chico, California personal-injury
Marc Lazarus Tracy, California personal-injury
Sher Beard Hesperia, California personal-injury
Office Locations 67 offices

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