51C-
Sophistication Index

Rucka O’Boyle Lombardo & McKenna

Rucka, O'Boyle, Lombardo & McKenna is a law firm that specializes in workers' compensation, personal injury, and Social Security Disability benefits matters. With offices in Salinas, Watsonville, Sant…

HQ Watsonville, CA#1 of 2 Attorneys 45 rolmlawyers.com Tel 8317284200

Rucka O’Boyle Lombardo & McKenna operates 26 offices across CA & California, backed by 14 technologies spanning 9 categories. Key investments include Cloudflare Web Analytics for analytics, nGage for chat & intake & Gravity Forms for forms. The firm has 2 attorneys & 26 office locations. Ranked #616 among 6,792 firms in the Basic Tech Adopters segment, Rucka O’Boyle Lombardo & McKenna outperforms 91% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
90.9% Percentile
#616 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
Chat & Intake 1
CMS 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Brand Identity extracted from site
#62341c header bg
Headline Helvetica Neue
Body Helvetica Neue
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Russell & Lazarus APC 83.5 99.6% Conversion-Focused Firms
maho-prentice.com 59.5 99.6% Conversion-Focused Firms
Strongtieinsurance 35.5 99.6% Conversion-Focused Firms
Burgar & Michael, LLC 46.0 99.6% Basic Tech Adopters
The Siddique Firm, PLLC 53.0 99.6% Conversion-Focused Firms
Koskoff Koskoff & Bieder PC 66.0 99.1% Conversion-Focused Firms
lawyersofiowa.com 74.5 99.1% Conversion-Focused Firms
The Bass Law Firm, PLLC 66.0 99.1% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · nGage
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
51.0 C- 45 Watsonville you
Steven M Sweat, APC 39.5 F 67 Los Angeles
The Sterling Firm 43.5 D 67 West Hollywood
The Mines Law Firm 10.5 F 67 Beverly Hills
Shahbazian Law APC 14.5 F 67 Playa Vista
Law Offices of Eric Hershler 78.0 B+ 67 Los Angeles
Attorney Roster 2 found
NameLocationPractice
Cheryl Weiner Tracy, California personal-injury
Russell D. Jacobson Daly City, California personal-injury

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