66B-
Sophistication Index

The Bass Law Firm, PLLC

HQ Bryan, TX#3 of 6 thebasslawfirm.com Tel 2813007993

The Bass Law Firm, PLLC is a Bryan, Texas-based personal injury firm running 14 technologies across 10 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. Within the Conversion-Focused Firms segment (5,831 firms), The Bass Law Firm, PLLC ranks #2059 and outperforms 65% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
64.7% Percentile
#2059 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
CMS 1
Fonts 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Koskoff Koskoff & Bieder PC 66.0 100.0% Conversion-Focused Firms
lawyersofiowa.com 74.5 100.0% Conversion-Focused Firms
Thurston Law Offices 66.0 100.0% Conversion-Focused Firms
law-margulies.com 66.0 100.0% Conversion-Focused Firms
Gillock & Coggeshall 66.0 100.0% Conversion-Focused Firms
associatedattorneysne.com 66.0 100.0% Conversion-Focused Firms
craiggibbslaw.com 74.5 100.0% Conversion-Focused Firms
maritime-accidentlawyer.com 66.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
All in One SEO · Bing Ads · Facebook Pixel
Engagement
0%
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
66.0 B- — Bryan you
McCormick Law Firm 28.0 F 1283 Euless
Arnold & Itkin, LLP 41.5 D 597 Houston
Bailey & Galyen, Attorneys at Law 81.5 A- 590 Dallas
McCathern Law Firm 80.8 A- 282 Dallas
Thompson Law 79.8 B+ 270 Dallas
Office Locations 1 offices
Headquarters
Bryan, TX
6164 Fm 1179, 77808-7269

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