44D
Sophistication Index

The Sterling Firm

The Sterling Firm is a full service civil litigation and transactional law firm concentrating on Personal Injury, Business Law, and Entertainment Law. The Sterling Firm is dedicated to helping clients…

HQ West Hollywood, CA#1 of 9 Attorneys 67 thesterlingfirm.com Tel +13104982750 Est. 2013
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The Sterling Firm operates 68 offices across CA & California, backed by 14 technologies spanning 13 categories. Key investments include Google Analytics for analytics, Crisp for chat & intake & TrustIndex for reviews. The firm has 68 office locations. Within the Basic Tech Adopters segment (6,792 firms), The Sterling Firm ranks #1429 and outperforms 79% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
79.0% Percentile
#1429 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Reviews 1
Scheduling 1
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Morgan Levine Dolan, P.C. 86.0 100.0% Retention Innovators
Abogados Karlin 59.5 100.0% Conversion-Focused Firms
Ferrer 74.0 100.0% Conversion-Focused Firms
Rose Law 69.0 100.0% Conversion-Focused Firms
Moet Law Group, Apc 74.0 100.0% Conversion-Focused Firms
Price Petho & Associates 64.0 100.0% Conversion-Focused Firms
Ellis Law Corporation 77.0 100.0% Conversion-Focused Firms
Levin & Perconti 66.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Calendly · Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
43.5 D 67 West Hollywood you
Deldar Legal 82.5 A- 100 Los Angeles
Citywide Law Group 39.5 F 100 Los Angeles
Compass Law Group 83.5 A- 100 Beverly Hills
The Law Offices of Justin H. King 20.0 F 99 Rancho Cucamonga
M&Y Personal Injury Lawyers 71.0 B 98 San Diego
Attorney Roster 1 found
NameLocationPractice
Justin Sterling Hesperia, California personal-injury
Office Locations 68 offices
Headquarters
West Hollywood, CA
9031 Phyllis Avenue, 90069

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