78B+
Sophistication Index

McNicholas & McNicholas Llp.

McNicholas & McNicholas is a Los Angeles based plaintiff’s trial law firm that represents clients in the areas of catastrophic personal injury, employment law, class actions, sexual abuse, civil right…

HQ Los Angeles, CA#27 of 389 Attorneys 190 mcnicholaslaw.com Tel 4243432925 Est. 1993
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McNicholas & McNicholas Llp. operates 36 offices across CA & California, backed by 18 technologies spanning 15 categories. Key investments include Facebook Pixel for analytics, Help Scout for chat & intake & Gravity Forms for forms. The firm has 9 attorneys & 36 office locations. Within the Conversion-Focused Firms segment (5,831 firms), McNicholas & McNicholas Llp. ranks #850 and outperforms 85% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
85.4% Percentile
#850 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
accessibility 1
Call Tracking 1
Chat & Intake 1
Chat Widgets 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Page Builder 1
Performance 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
zacharassociates.com 81.5 100.0% Conversion-Focused Firms
The Law Offices of Larry H Parker 81.5 100.0% Conversion-Focused Firms
R Michael Coker, Esq 48.5 99.4% Basic Tech Adopters
Bluewaveinsurance 58.5 99.4% Conversion-Focused Firms
Weisser, Cummings, Podolnick & Chernoff, PLLC 79.0 99.4% Conversion-Focused Firms
Sieben Polk P.A. 66.0 99.4% Conversion-Focused Firms
Mehta & McConnell 81.5 99.4% Conversion-Focused Firms
fowlkslawfirm.com 67.5 99.4% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
ClientChat Live · Gravity Forms
Conversion
40%
CallRail
Retention
0%
4 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
77.5 B+ 190 Los Angeles you
Bisnar & Chase 81.5 A- 275 Newport Beach
Shouse Law Group 78.8 B+ 236 Glendale
The Accident Guys 55.5 C 198 Los Angeles
Hepburn, Hernandez and Jung Trial Attorneys 74.0 B 193 San Francisco
Heiting & Irwin. 21.0 F 187 Riverside
Attorney Roster 9 found
NameLocationPractice
Courtney Colleen McNicholas Chico, California personal-injury
Douglas Davis Winter Burbank, California personal-injury
Jeffrey Robbin Lamb Burbank, California personal-injury
John Patrick McNicholas III Chico, California personal-injury
Juan Carlos Victoria Burbank, California personal-injury
Matthew Sawaya McNicholas Burbank, California personal-injury
Michael Kent Burbank, California personal-injury
Patrick McNicholas Burbank, California personal-injury

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