What technology does Nicolet Law Office use?

Nicolet Law Office uses 14 technologies across 6 categories. Key tools include The Trade Desk, Ahrefs, Bing Ads, CallRail & WordPress.

How does Nicolet Law Office rank among PI law firms?

Nicolet Law Office ranks #850 out of 5,831 firms in the Conversion-Focused Firms segment with a 77.5 Sophistication Index (B+ grade), outperforming 85% of personal injury firms nationally.

How many attorneys does Nicolet Law Office have?

Nicolet Law Office has 8 attorneys & 10 offices across MN, WI, Iowa, Minnesota, North Dakota & Wisconsin.

What is Nicolet Law Office's digital marketing strategy?

Nicolet Law Office covers 3 of 4 marketing funnel stages: Awareness, Engagement & Conversion. This comprehensive approach earns a B+ technology grade.

What firms are similar to Nicolet Law Office?

Firms comparable to Nicolet Law Office in Wisconsin include Keller Swan Injury Attorneys, Rozek Law Offices, S.C., Cannon & Dunphy, S.C. & Gimbel, Reilly, Guerin & Brown. These firms share similar size and market position.

Nicolet Law Office Uses Ahrefs & The Trade Desk

Nicolet Law Office operates 10 offices across MN, WI, Iowa, Minnesota, North Dakota & Wisconsin, backed by 14 technologies spanning 6 categories. Key investments include Ahrefs for analytics, The Trade Desk for advertising & CallRail for call tracking. The firm has 8 attorneys & 10 office locations, handling Personal Injury, Motor Vehicle Accidents, Premise Liability, Car Accident cases. Within the Conversion-Focused Firms segment (5,831 firms), Nicolet Law Office ranks #850 and outperforms 85% of peers on technology adoption.

Technology Stack 14 tools detected

Advertising 1

The Trade Desk

Analytics 8

Ahrefs Bing Ads Crazy Egg Facebook Pixel Google Analytics Google Tag Manager LinkedIn Insight Microsoft Clarity

Call Tracking 1

CallRail

CMS 1

WordPress

Email Infrastructure 2

Google Workspace Microsoft 365

Page Builder 1

Elementor

Tech Investment Profile vs. peer average

Gap Analysis vs. segment centroid

Analytics

ahead

Advertising

ahead

Intake

behind

CRM / Case

behind

SEO

behind

on-par

Content

behind

Platform

behind

Your firm Segment avg

True Competitors by tech DNA similarity

Firm	Score	Similarity	Segment
Brianlaneagency	55.0	99.3%	Basic Tech Adopters
Patternlife	64.5	99.2%	Retention Innovators
Ochsinc	59.0	98.9%	Basic Tech Adopters
Ebpmidwest	38.5	98.9%	Basic Tech Adopters
Enhesa	54.3	98.8%	Basic Tech Adopters
Iigtulsa	19.5	98.7%	Awareness Leaders
Morris Law	39.5	98.7%	Conversion-Focused Firms
sheeleylaw.com	22.5	98.7%	Awareness Leaders

Funnel Coverage 3/4 stages

Awareness

100%

Ahrefs · Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight · The Trade Desk

Engagement

60%

Crazy Egg · Microsoft Clarity

Conversion

40%

CallRail

Retention

4 paid tools conversion stack (CallRail)

Technology Opportunities used by peers

Cloudflare Web Analytics

33.7% of Conversion-Focused Firms

Divi

29.3% of Conversion-Focused Firms

Google reCAPTCHA

28.9% of Conversion-Focused Firms

All in One SEO

28.8% of Conversion-Focused Firms

Gravity Forms

27.3% of Conversion-Focused Firms

Local Competitors same state, similar size

Firm	Score	Grade	Attys	City
Nicolet Law Office	77.5	B+	35	Hudson	you
Keller Swan Injury Attorneys	73.5	B	45	Neenah
Rozek Law Offices, S.C.	0	F	23	Madison
Cannon & Dunphy, S.C.	66.0	B-	18	Brookfield
Gimbel, Reilly, Guerin & Brown	41.0	D	17	Milwaukee
Herrling, Clark, Hartzheim & Siddall, Ltd.	83.5	A-	17	Appleton

Attorney Roster 8 found

Name	Location	Practice

Adam Nicolet	Madison, Wisconsin	personal-injury
Benjamin James Nicolet	Milwaukee, Wisconsin	personal-injury
Drew Epperly	Fargo, North Dakota	personal-injury
Karry A. Johnson	Milwaukee, Wisconsin	personal-injury
Lindsay Lien	Milwaukee, Wisconsin	personal-injury
Russell D Nicolet	Madison, Wisconsin	personal-injury
Ryan Muir	Milwaukee, Wisconsin	personal-injury

Office Locations 10 offices

Headquarters
Minneapolis, MN

43 SE Main Street Suite #500, 55414

Headquarters
Hudson, WI

517 2nd St, 54016

Davenport, Iowa

Minneapolis, Minnesota

Rochester, Minnesota

Saint Paul, Minnesota

Fargo, North Dakota

Green Bay, Wisconsin

Madison, Wisconsin

Milwaukee, Wisconsin

Nicolet Law Office

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