What technology does Naylorinsurancegroup use?

Naylorinsurancegroup uses 10 technologies across 8 categories. Key tools include Facebook Pixel, Google Analytics, Apple Business Chat, Squarespace & Microsoft 365.

How does Naylorinsurancegroup rank among PI law firms?

Naylorinsurancegroup ranks #1091 out of 1,852 firms in the Retention Innovators segment with a 49.0 Sophistication Index (B grade), outperforming 40% of personal injury firms nationally.

What is Naylorinsurancegroup's digital marketing strategy?

Naylorinsurancegroup covers 3 of 4 marketing funnel stages: Awareness, Engagement & Retention. This comprehensive approach earns a B technology grade.

What firms are similar to Naylorinsurancegroup?

Firms comparable to Naylorinsurancegroup include The Law Office of John J. Stanton, Albertson & Davidson, LLP, Campbell & Associates Law & The Law Office of Christopher H. Fitzgerald. These firms share similar size and market position.

Sophistication Index

10 tech signals

Naylorinsurancegroup

naylorinsurancegroup.com

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Naylorinsurancegroup is a personal injury firm running 11 technologies across 8 categories. Key investments include Facebook Pixel for analytics, Apple Business Chat for chat & intake & SendGrid for email marketing. Naylorinsurancegroup is part of the Retention Innovators segment, a group of 1,852 firms with similar technology profiles.

Technology Stack 10 tools detected

Analytics 3

Facebook Pixel Google Analytics Google Tag Manager

Chat & Intake 1

Apple Business Chat

CMS 1

Squarespace

Email Infrastructure 1

Microsoft 365

Email Marketing 1

SendGrid

Fonts 1

Google Fonts

Structured Data 1

Schema.org (LocalBusiness)

UI Framework 1

Bootstrap

Tech Investment Profile vs. national peers

Firms with Similar Tech ?

Firm	Score	Similarity	Segment
attorneynatalieblackman.com	34.5	98.0%	Retention Innovators
Blethen Berens	34.5	97.8%	Retention Innovators
Metro Detroit Injury Law PLLC	39.5	97.6%	Retention Innovators
JZ helps	60.3	97.3%	Retention Innovators
Kaplansky	60.3	96.9%	Retention Innovators
Fite Law Firm	33.5	96.7%	Retention Innovators
Edelstein Law, LLP	40.3	96.5%	Basic Tech Adopters
Sonin & Genis	29.5	96.5%	Retention Innovators

Firm	Score	Similarity	Segment
aimufualaw.com	35.5	100.0%	Basic Tech Adopters
Law Office Of Ross J	14.5	100.0%	Awareness-Only Firms
Finderson Law	43.5	100.0%	Awareness-Only Firms
Newman & Newman	25.0	100.0%	Awareness Leaders
DDC Law	37.5	100.0%	Awareness-Only Firms
Americantristarinsurance	55.5	100.0%	Conversion-Focused Firms
reinfeldlaw.com	29.0	100.0%	Awareness Leaders
Sapetto Law A Professional Corporation	14.5	100.0%	Awareness-Only Firms

Gap Analysis vs. segment centroid

Analytics

ahead

Advertising

behind

Intake

ahead

CRM / Case

behind

SEO

ahead

on-par

Content

behind

Platform

behind

Your firm Segment avg

Firms with Similar Websites ?

Firm	Score	Match	Location
Blanchardcalhounins	15.5	75.3%	NoneNone
Pjonesinsurance	27.0	75.1%	Everett, WA
Keystonesolutionsins	41.3	74.9%	NoneNone
Arizonagroup	54.8	74.7%	NoneNone
Ryantinsurance	35.5	74.7%	NoneNone
Nusbauminsurance	55.5	74.6%	NoneNone
Aldins	35.5	74.6%	South Bend, IN
Thebrookebroker	27.0	74.5%	Dallas, TX

Firm	Score	Blend	Segment
Nashvilleinsuranceservices	26.0	87.2%	Awareness Leaders
Nusbauminsurance	55.5	87.2%	Retention Innovators
Aicinsurance	29.5	86.3%	Retention Innovators
Dgins Agency	40.5	86.2%	Awareness Leaders
Vantagepointrisk	60.3	86.2%	Retention Innovators
Brouwersagency	34.5	86.2%	Retention Innovators
Insure Id	60.5	86.1%	Retention Innovators
Burkeandburkeins	55.5	86.1%	Retention Innovators

Funnel Coverage 3/4 stages

Awareness

80%

Facebook Pixel · Google Analytics · Google Tag Manager

Engagement

40%

Apple Business Chat

Conversion

Retention

40%

SendGrid

retention stack (SendGrid)

Technology Opportunities used by peers

WordPress

62.7% of Retention Innovators

Google Workspace

57.7% of Retention Innovators

Google reCAPTCHA

23.1% of Retention Innovators

Mailchimp

20.1% of Retention Innovators

Salesforce

17.8% of Retention Innovators

Local Competitors same state, similar size

Firm	Score	Grade	Attys
Naylorinsurancegroup	49.049	B	1	you
The Law Office of John J. Stanton	74.574	A	1
Albertson & Davidson, LLP	85.385	A+	1
Campbell & Associates Law	84.584	A+	1
The Law Office of Christopher H. Fitzgerald	00	F	1
Bratcher Gockel Law, LC	00	F	1

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