30F
Sophistication Index

Sonin & Genis

HQ Long Beach, NY#1 of 1 soningenis.com
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Sonin & Genis is a Long Beach, New York-based personal injury firm running 9 technologies across 7 categories. Key investments include Google Analytics for analytics, SendGrid for email marketing & Squarespace for cms. Sonin & Genis is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
16.9% Percentile
#1535 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 9 tools detected
Analytics 1
CMS 1
Email Infrastructure 2
Email Marketing 1
Fonts 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Kozyak Tropin & Throckmorton 37.5 100.0% Retention Innovators
Cotner Ryan Law, PLLC 44.0 99.3% Retention Innovators
Chisholm Chisholm & Kilpatrick Ltd. 59.0 98.5% Retention Innovators
Pregenzer, Baysinger, Wideman & Sale, PC 43.5 98.5% Retention Innovators
Marshall, Gerstein & Borun 48.0 98.5% Retention Innovators
MM ~ LAW 9.5 98.2% Awareness-Only Firms
Lumpkinsinsurance 9.5 98.2% Awareness-Only Firms
hazzardfirm.com 13.5 98.2% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
40%
SendGrid
retention stack (SendGrid)
Technology Opportunities used by peers
WordPress
63.4% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
29.5 F — Long Beach you
Sullivan Papain Block McGrath & Cannavo P.C. 39.5 F 195 New York
Gair, Gair, Conason, et al 29.0 F 177 New York
Napoli Shkolnik PLLC 93.8 A+ 147 New York
Sepulveda 77.5 B+ 141 New York
The Rothenberg Law Firm, LLP 92.0 A+ 119 New York
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Long Beach, NY
450 W Broadway Apt 406, 11561-3160

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