34F
Sophistication Index

Blethen Berens

Blethen Berens is a leading law firm in Mankato and New Ulm, Minnesota. With over 120 years of experience, they offer a wide range of legal services to clients in southern Minnesota. Their areas of ex…

HQ Mankato, MN#5 of 6 blethenberens.com Tel 507.345.1166 Est. 1896

Blethen Berens is a Mankato, Minnesota-based personal injury firm running 10 technologies across 8 categories. Key investments include Facebook Pixel for analytics, Mandrill for email marketing & Squarespace for cms. Blethen Berens is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
26.8% Percentile
#1352 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 10 tools detected
CMS 1
Email Infrastructure 1
Email Marketing 1
Fonts 1
JS Library 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Staley Wm C 15.5 100.0% Awareness Leaders
Law Office of Andrew C. Laufer PLLC 13.5 100.0% Awareness-Only Firms
David Frisby, P.C. 14.5 100.0% Awareness-Only Firms
attorneynatalieblackman.com 34.5 100.0% Retention Innovators
Betras, Kopp 15.5 100.0% Awareness Leaders
Becker & Lindauer 13.5 100.0% Awareness-Only Firms
Brown Bass & Jeter 14.5 100.0% Awareness-Only Firms
The Bronson Firm APC 10.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
0%
Conversion
0%
Retention
40%
Mandrill
retention stack (Mandrill)
Technology Opportunities used by peers
WordPress
63.4% of Retention Innovators
Google Workspace
58.3% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F — Mankato you
Super Lawyers 24.0 F 32 Eagan
TSR Injury Law 82.5 A- 29 Bloomington
SiebenCarey Personal Injury Law 49.0 D 20 Minneapolis
OFT Law PLLC 72.0 B 17 Minneapolis
Collins, Buckley, Sauntry & Haugh, Pllp 64.0 C+ 17 Saint Paul
Office Locations 1 offices
Headquarters
Mankato, MN
100 Warren Street, 56001

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