24F
Sophistication Index

Super Lawyers

Super Lawyers is a rating service of outstanding lawyers from more than 70 practice areas who have attained a high-degree of peer recognition and professional achievement. The patented selection proce…

HQ Eagan, MN#4 of 5 Attorneys 32 superlawyers.com Est. 1991
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Super Lawyers operates 29 offices across MN & Texas, backed by 6 technologies spanning 4 categories. Key investments include Cloudflare Web Analytics for analytics, OneTrust for compliance & Google Workspace for email infrastructure. The firm has 2 attorneys & 29 office locations. Ranked #76 among 7,198 firms in the Awareness-Only Firms segment, Super Lawyers outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
99.0% Percentile
#76 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 6 tools detected
Compliance 1
Email Infrastructure 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
spieringlaw.com 10.5 100.0% Awareness-Only Firms
business.site 14.5 100.0% Awareness-Only Firms
Hightechinsurance 39.5 100.0% Basic Tech Adopters
Directinsurancenetwork 14.5 100.0% Awareness-Only Firms
Shopehlersinsurance 18.5 100.0% Awareness Leaders
Amaxinsurance 28.0 100.0% Awareness Leaders
lyndonruhnke.com 21.0 100.0% Awareness Leaders
Van Meter Law Firm 10.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
24.0 F 32 Eagan you
TSR Injury Law 82.5 A- 29 Bloomington
SiebenCarey Personal Injury Law 49.0 D 20 Minneapolis
OFT Law PLLC 72.0 B 17 Minneapolis
Collins, Buckley, Sauntry & Haugh, Pllp 64.0 C+ 17 Saint Paul
Attorney Roster 2 found
NameLocationPractice
Ronald Chase McCallum San Angelo, Texas personal-injury

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