40F
Sophistication Index

Marsh Rickard Bryan

Marsh, Rickard & Bryan is a law firm based in Birmingham, Alabama. Since 1996, they have been providing legal advice and representation to individuals and families facing personal crises in Alabama. T…

HQ Birmingham, AL#18 of 76 mrblaw.com Tel 2058791981 Est. 1996
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Marsh Rickard Bryan is a Birmingham, Alabama-based personal injury firm running 14 technologies across 11 categories. Key investments include Facebook Pixel for analytics, Help Scout for chat & intake & Intaker for intake software. Marsh Rickard Bryan is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
14.9% Percentile
#4965 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
Intake Software 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
cousinbenny.com 55.5 100.0% Conversion-Focused Firms
Ladah Law Firm, PLLC 66.0 100.0% Conversion-Focused Firms
Attorney Big Al - The Law Office of Richard Klein 54.0 100.0% Conversion-Focused Firms
Adamson Ahdoot 83.3 99.7% Conversion-Focused Firms
boonlaw.com 76.0 99.0% Conversion-Focused Firms
Rodriguez Law Firm, PLLC 60.0 99.0% Conversion-Focused Firms
rick.law 76.0 99.0% Conversion-Focused Firms
Gregory R. Wright Law Offices, S.C. 76.0 99.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
39.5 F — Birmingham you
Cory Watson Attorneys 67.5 B- 63 Birmingham
Hollis, Wright, Clay & Vail, P.C. 81.3 A- 40 Birmingham
Hare Wynn 66.5 B- 30 Birmingham
The Hamilton Firm 14.5 F 23 Montgomery
Prince Glover Hayes 74.0 B 20 Tuscaloosa
Office Locations 1 offices
Headquarters
Birmingham, AL
2222 Arlington Ave S, 35205-4004

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