76B+
Sophistication Index

Boon Calk Echols Coleman & Goolsby PLLC

Established in 1998, Boon Calk Echols Coleman & Goolsby, PLLC, in Longview, Texas, has provided unmatched, personalized counsel and support to clients throughout our region for nearly 25 years. During…

HQ Longview, TX#1 of 7 Attorneys 10 boonlaw.com Tel +1-903-704-0592
Personal Injury Estate Planning Trusts Business and Commercial Litigation
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Boon Calk Echols Coleman & Goolsby PLLC is a Longview, Texas-based personal injury firm running 14 technologies across 12 categories. Key investments include Adobe Launch for analytics, nGage for chat & intake & All in One SEO for seo. The firm handles Personal Injury, Estate Planning, Trusts, Business and Commercial Litigation cases. Within the Conversion-Focused Firms segment (5,831 firms), Boon Calk Echols Coleman & Goolsby PLLC ranks #1015 and outperforms 83% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
82.6% Percentile
#1015 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
JS Library 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Rodriguez Law Firm, PLLC 60.0 100.0% Conversion-Focused Firms
rick.law 76.0 100.0% Conversion-Focused Firms
Gregory R. Wright Law Offices, S.C. 76.0 100.0% Conversion-Focused Firms
Reynolds Law Group, LLC 76.0 100.0% Conversion-Focused Firms
hbolawfirm.com 76.0 100.0% Conversion-Focused Firms
Pierce 67.5 100.0% Conversion-Focused Firms
sntny.com 76.0 100.0% Conversion-Focused Firms
ditchenlaw.com 76.0 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
All in One SEO
Engagement
40%
nGage
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
76.0 B+ 10 Longview you
Pm Law Firm 19.5 F 15 Humble
Reiner, Slaughter, Mainzer & Frankel 65.5 B- 15 Houston
Maurer Law Firm 19.5 F 15 Houston
Evan M. Ostfeld, P.A. 43.5 D 15 Houston
Ayres Law Office, P.C. 65.0 B- 15 Dallas
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Longview, TX
1800 NW Loop 281 Suite 303, 75604

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