64C+
Sophistication Index

kinslerlaw.com

kinslerlaw.com
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kinslerlaw.com is a personal injury law firm with a C+ technology grade. Key investments include Crazy Egg for analytics, The Trade Desk for advertising & SendGrid for email marketing. Within the Retention Innovators segment (1,852 firms), kinslerlaw.com ranks #539 and outperforms 71% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
70.9% Percentile
#539 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 15 tools detected
Advertising 1
CMS 1
Email Infrastructure 1
Email Marketing 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
nursinghomejustice.org 70.0 99.4% Conversion-Focused Firms
montrossmillerlaw.com 63.5 99.4% Conversion-Focused Firms
4mklaw.com 74.0 99.4% Conversion-Focused Firms
Martin, Harding & Mazzotti Llp. 94.0 99.0% Retention Innovators
Insuranceinc 84.3 98.9% Retention Innovators
Epstein Ostrove, LLC 70.0 98.7% Conversion-Focused Firms
SANDOVAL LAW FIRM, PLLC 67.5 98.7% Conversion-Focused Firms
The Farias Firm, PC 67.5 98.6% Minimalist Tech Users
Funnel Coverage 3/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · The Trade Desk
Engagement
40%
Crazy Egg
Conversion
0%
Retention
40%
SendGrid
retention stack (SendGrid)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Elementor
15.8% of Retention Innovators
Local Competitors same state, similar size

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