84A-
Sophistication Index

insuranceinc.com

insuranceinc.com
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insuranceinc.com is a personal injury law firm with a A- technology grade. Key investments include Bing Ads for analytics, SendGrid for email marketing & Gravity Forms for forms. Ranked #159 among 1,852 firms in the Retention Innovators segment, insuranceinc.com outperforms 91% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
91.4% Percentile
#159 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 17 tools detected
Ad Fraud 1
ClickCease
Analytics 5
Bing Ads Facebook Pixel Google Analytics Google Tag Manager Matomo
CMS 1
WordPress
Email Infrastructure 1
Microsoft 365
Email Marketing 1
SendGrid
Fonts 1
Font Awesome
Forms 1
Gravity Forms
JS Library 1
jQuery
Page Builder 1
WPBakery
Programming Language 1
PHP
Security 1
Google reCAPTCHA
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Rosenblum Law Offices 81.6 99.7% Conversion-Focused Firms
nursinghomejustice.org 70.0 99.2% Conversion-Focused Firms
montrossmillerlaw.com 63.5 99.2% Conversion-Focused Firms
4mklaw.com 74.0 99.2% Conversion-Focused Firms
wblaws.com 90.8 99.0% Retention Innovators
SANDOVAL LAW FIRM, PLLC 67.5 98.9% Conversion-Focused Firms
Law Offices of Paul F. Kinsler, Inc 64.3 98.9% Retention Innovators
Sullivan Papain Block McGrath & Cannavo P.C. 39.5 98.8% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
96%
Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
40%
ClickCease
Retention
40%
SendGrid
3 paid tools full-funnel coverage conversion stack (ClickCease) retention stack (SendGrid)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Elementor
15.8% of Retention Innovators
CallRail
12.6% of Retention Innovators
Local Competitors same state, similar size

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