64C+
Sophistication Index

Koussan Law

HQ Detroit, MI#4 of 26 k-law.com
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Koussan Law is a Detroit, Michigan-based personal injury firm running 15 technologies across 10 categories. Key investments include Facebook Pixel for analytics, ApexChat for chat & intake & UserWay for accessibility. Ranked #139 among 6,792 firms in the Basic Tech Adopters segment, Koussan Law outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
98.0% Percentile
#139 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 15 tools detected
accessibility 1
Chat & Intake 2
CMS 1
Email Infrastructure 2
Fonts 1
Security 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Schilling & Silvers Property and Accident Attorneys 80.5 100.0% Retention Innovators
Sanchez Medina, PLLC 38.5 99.1% Conversion-Focused Firms
Joenazlaw.com 82.0 98.8% Retention Innovators
Patterson Law Group 66.5 98.0% Conversion-Focused Firms
Wilson Law Offices, P.L. 29.5 98.0% Conversion-Focused Firms
The Stellute Law Firm 38.5 98.0% Basic Tech Adopters
Tigadvisors 27.0 98.0% Basic Tech Adopters
Law Office of Shaun T. Edwards 8.0 98.0% Minimalist Tech Users
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
80%
ApexChat · Blazeo · YouTube
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
64.0 C+ — Detroit you
Mike Morse Law Firm 95.0 A+ 356 Southfield
Sommers Schwartz PC 83.3 A- 149 Southfield
Buckfire Law 93.8 A+ 129 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Detroit, MI

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