79B+
Sophistication Index

The J. Gonzalez Law Firm

The J. Gonzalez Law Firm is a law practice company based out of 2120 Oakland Ave, Mcallen, TX, United States.

HQ Mcallen, TX#2 of 24 jgonzalezlawfirm.com Tel 9566306700 Est. 2001

Founded in 2001, The J. Gonzalez Law Firm combines 25 years of personal injury experience with a 18-tool technology stack across 14 categories. Key investments include Cloudflare Web Analytics for analytics, Intaker for intake software & Gravity Forms for forms. Within the Conversion-Focused Firms segment (5,831 firms), The J. Gonzalez Law Firm ranks #723 and outperforms 88% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
87.6% Percentile
#723 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
Call Tracking 1
CDN 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Maps 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Anchor Legal Group 82.3 100.0% Conversion-Focused Firms
Aigen Law Firm 81.5 100.0% Conversion-Focused Firms
The702firm 80.5 100.0% Conversion-Focused Firms
Aigen Law Firm, P.A. 81.5 100.0% Conversion-Focused Firms
williamstriallawyers.com 81.5 100.0% Conversion-Focused Firms
Glisson Law 82.5 99.1% Conversion-Focused Firms
stlouisaccidentlaw.com 82.5 99.1% Conversion-Focused Firms
M. Austin Jackson Attorney at Law 84.1 99.1% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
60%
CallRail · Intaker
Retention
0%
conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Adobe Launch
25.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
79.0 B+ — Mcallen you
McCormick Law Firm 28.0 F 1283 Euless
Arnold & Itkin, LLP 41.5 D 597 Houston
Bailey & Galyen, Attorneys at Law 81.5 A- 590 Dallas
McCathern Law Firm 80.8 A- 282 Dallas
Thompson Law 79.8 B+ 270 Dallas
Office Locations 1 offices
Headquarters
Mcallen, TX
2120 Oakland Ave, 78501

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