61C+
Sophistication Index

itscovered.com

itscovered.com
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itscovered.com is a personal injury law firm with a C+ technology grade. Key investments include Facebook Pixel for analytics, HubSpot Chat for chat & intake & Trustpilot for reviews. Ranked #204 among 6,792 firms in the Basic Tech Adopters segment, itscovered.com outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
97.0% Percentile
#204 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 15 tools detected
Analytics 5
Facebook Pixel Google Analytics Google Tag Manager Hotjar LinkedIn Insight
CDN 1
Amazon CloudFront
Chat & Intake 1
HubSpot Chat
CMS 2
HubSpot CMS Hub Webflow
Email Infrastructure 1
Google Workspace
Fonts 1
Google Fonts
Forms 1
HubSpot Forms
Reviews 1
Trustpilot
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
behind
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ruralmutual 70.5 100.0% Basic Tech Adopters
Donahue Law Firm, LLC 76.5 99.7% Conversion-Focused Firms
Logrock 45.5 99.7% Basic Tech Adopters
thevalleylawgroup.com 71.5 99.5% Basic Tech Adopters
vaagelaw.com 81.5 99.4% Conversion-Focused Firms
bflanlaw.com 70.5 99.4% Basic Tech Adopters
Bradley Johnson Attorneys 64.8 99.4% Basic Tech Adopters
Nocohealthinsurance 55.0 99.4% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
80%
Hotjar · HubSpot Chat · HubSpot Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Office Locations 1 offices
Headquarters
Denver, CO

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