68B-
Sophistication Index

houstonii.com

houstonii.com
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houstonii.com is a personal injury law firm with a B- technology grade. Key investments include Google Analytics for analytics, Help Scout for chat & intake & TrustIndex for reviews. Ranked #81 among 6,792 firms in the Basic Tech Adopters segment, houstonii.com outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
98.8% Percentile
#81 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 17 tools detected
Analytics 3
Google Analytics Google Tag Manager Microsoft Clarity
Chat & Intake 1
Help Scout
CMS 1
WordPress
Email Infrastructure 1
Google Workspace
Fonts 2
Font Awesome Google Fonts
Forms 1
Gravity Forms
JS Library 1
jQuery
Page Builder 1
Divi
Performance 1
NitroPack
Programming Language 1
PHP
Reviews 1
TrustIndex
Scheduling 1
Calendly
Structured Data 1
Schema.org (LocalBusiness)
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
becklawmo.com 79.0 100.0% Conversion-Focused Firms
Mausner Graham Injury Law PLLC 82.5 100.0% Conversion-Focused Firms
Fine Law Firm 79.0 100.0% Conversion-Focused Firms
Lloyd Baker Injury Attorneys 79.0 100.0% Conversion-Focused Firms
Mwinjurylaw 75.8 100.0% Conversion-Focused Firms
thetexasattorney.com 81.5 99.4% Conversion-Focused Firms
Curiel & Runion 83.3 99.1% Conversion-Focused Firms
Lopez and Humphries 56.5 99.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
80%
Calendly · Gravity Forms · Microsoft Clarity
Conversion
0%
Retention
0%
4 paid tools
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size

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