79B+
Sophistication Index

Fine Law Firm

HQ Albuquerque, NM#3 of 83 Attorneys 11 thefinelawfirm.com Tel 5052434541
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Fine Law Firm is a Albuquerque, New Mexico-based personal injury firm running 14 technologies across 10 categories. Key investments include Cloudflare Web Analytics for analytics, Gravity Forms for forms & CallRail for call tracking. The firm has 5 attorneys & 4 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Fine Law Firm ranks #723 and outperforms 88% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
87.6% Percentile
#723 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 2
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
on-par
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
becklawmo.com 79.0 100.0% Conversion-Focused Firms
Mausner Graham Injury Law PLLC 82.5 100.0% Conversion-Focused Firms
Lloyd Baker Injury Attorneys 79.0 100.0% Conversion-Focused Firms
Mwinjurylaw 75.8 100.0% Conversion-Focused Firms
Houstonii 68.0 100.0% Basic Tech Adopters
thetexasattorney.com 81.5 99.4% Conversion-Focused Firms
Curiel & Runion 83.3 99.1% Conversion-Focused Firms
Lopez and Humphries 56.5 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Wistia
Conversion
60%
CallRail · CallTrackingMetrics
Retention
0%
4 paid tools conversion stack (CallRail, CallTrackingMetrics)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
79.0 B+ 11 Albuquerque you
McGinn, Montoya, Love & Curry, P.A. 10.5 F 7 Albuquerque
The Davis Kelin Law Firm 85.0 A 6 Albuquerque
Buchanan Law 76.5 B+ 6 Albuquerque
Law Office of Ryan J. Villa 64.0 C+ 6 Albuquerque
Simon Perdue Law 26.8 F 6 Albuquerque
Attorney Roster 5 found
NameLocationPractice
Charlotte Itoh Las Cruces, New Mexico personal-injury
David Fine Rio Rancho, New Mexico personal-injury
Joseph M. Fine Las Cruces, New Mexico personal-injury
Mark D. Fine Las Cruces, New Mexico personal-injury
Office Locations 4 offices

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