83A-
Sophistication Index

Curiel & Runion

Curiel & Runion Personal Injury Lawyers is a team of experienced personal injury attorneys who provide legal representation to victims of accidents and wrongful death. With over 50 years of combined e…

HQ Phoenix, AZ#7 of 162 Attorneys 12 curielandrunion.com Tel 6025368419 Est. 2011
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Curiel & Runion operates 13 offices across AZ, Arizona & New Mexico, backed by 16 technologies spanning 13 categories. Key investments include Bing Ads for analytics, Juvo Leads for chat & intake & Gravity Forms for forms. The firm has 13 office locations. Ranked #209 among 5,831 firms in the Conversion-Focused Firms segment, Curiel & Runion outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
96.4% Percentile
#209 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
on-par
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Dubo Law 84.3 99.7% Conversion-Focused Firms
Lopez and Humphries 56.5 99.3% Conversion-Focused Firms
Commercial Real Estate Inspectors 71.0 99.3% Conversion-Focused Firms
The Pearce Law Firm, Personal Injury and Accident Lawyers P.C. 59.5 99.3% Conversion-Focused Firms
palkerlaw.com 68.5 99.3% Conversion-Focused Firms
grahamlawga 60.5 99.3% Conversion-Focused Firms
Franks Gerkin Ponitz & Greeley 60.5 99.3% Conversion-Focused Firms
legaldefenders.com 48.0 99.1% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Bing Ads · Google Analytics · Google Tag Manager
Engagement
96%
Gravity Forms · Juvo Leads · Microsoft Clarity · YouTube
Conversion
40%
CallRail
Retention
0%
4 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
83.3 A- 12 Phoenix you
Casey On Your Side – Schmitt Schneck Even & Williams 0.0 F 18 Phoenix
David Shapiro Law 84.3 A- 18 Phoenix
Wood Injury Law 53.0 C- 15 Mesa
Genesis Legal Group 88.5 A 14 Gilbert
Browne Law Group 69.3 B- 13 Gilbert
Attorney Roster 1 found
NameLocationPractice
Triumph Curiel Scottsdale, Arizona personal-injury

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