88A
Sophistication Index

Genesis Legal Group

From our law office at Baseline Road in Gilbert, Arizona, the Genesis Legal Group provides eminent legal representation to clients across the surrounding region, as well as across the state, in conten…

HQ Gilbert, AZ#1 of 7 Attorneys 14 genesislegalgroup.com Tel +1-602-899-8139
Family Law Divorce Criminal Law DUI/DWI Injury & Accident Adoption Child Custody Custody & Visitation +18
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Genesis Legal Group is a Gilbert, Arizona-based personal injury firm running 15 technologies across 12 categories. Key investments include Facebook Pixel for analytics, Intaker for intake software & Gravity Forms for forms. The firm handles Family Law, Divorce, Criminal Law, DUI/DWI cases. Ranked #122 among 1,852 firms in the Retention Innovators segment, Genesis Legal Group outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
93.4% Percentile
#122 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 15 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Practice Management 1
Programming Language 1
PHP
Security 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
ahead
SEO
behind
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
griswoldlasalle.com 78.5 98.5% Retention Innovators
JB Law 49.0 98.2% Conversion-Focused Firms
Tran Law Firm, PLLC 28.0 98.2% Basic Tech Adopters
Werner, Hoffman & Greig 90.0 98.1% Retention Innovators
ogletreeabbott.com 63.5 97.7% Conversion-Focused Firms
Litigators for Justice 42.5 97.7% Conversion-Focused Firms
Cowboy Country Criminal Defense 64.5 97.7% Conversion-Focused Firms
Vasilaros 57.0 97.7% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · YouTube
Conversion
40%
Intaker
Retention
40%
Lawmatics
2 enterprise-grade tools full-funnel coverage conversion stack (Intaker) retention stack (Lawmatics)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Elementor
15.8% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
88.5 A 14 Gilbert you
The Mercaldo Law Firm 37.5 F 21 Tucson
Perez Law Group, PLLC 52.0 C- 21 Glendale
Doug Newborn Law Firm 44.5 D 20 Tucson
Curry, Pearson & Wooten, PLC 47.0 D 20 Phoenix
Accident Justice 0.0 F 20 Glendale
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Gilbert, AZ
2915 E. Baseline Rd. Ste 115, 85234

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