38F
Sophistication Index

The Mercaldo Law Firm

The Mercaldo Law Firm has over 30 years experience handling Medical Malpractice, Truck Accidents, Catastrophic/Serious Injuries, Dangerous Roadway and wrongful death cases in Tucson, Arizona. Call Mer…

HQ Tucson, AZ#6 of 27 Attorneys 21 mercaldo.com Tel 5206241400 Est. 1978

The Mercaldo Law Firm operates 22 offices across AZ, Arizona & California, backed by 12 technologies spanning 9 categories. Key investments include Cloudflare Web Analytics for analytics, Gravity Forms for forms & WordPress for cms. The firm has 2 attorneys & 22 office locations. Within the Basic Tech Adopters segment (6,792 firms), The Mercaldo Law Firm ranks #2532 and outperforms 63% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
62.7% Percentile
#2532 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
CMS 1
Email Infrastructure 2
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Lowney Law, LLC 0.0 100.0% Minimalist Tech Users
Knobbe, Martens, Olson & Bear 46.5 100.0% Basic Tech Adopters
sebastiangibsonlaw.com 45.0 100.0% Basic Tech Adopters
Rinke Noonan Attorneys at Law 45.0 100.0% Basic Tech Adopters
Chandler Conway, Pc, Llo 34.5 100.0% Basic Tech Adopters
Clpinsurancesolutions 21.0 100.0% Awareness Leaders
KP Injury Law 14.5 100.0% Awareness-Only Firms
Libertyins 29.0 100.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
40%
Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
37.5 F 21 Tucson you
AZ Premises Law 49.0 D 30 Phoenix
Sargon Law Group 10.5 F 29 Phoenix
Gage Mathers 56.5 C 26 Phoenix
Shultz & Rollins Ltd. 13.5 F 26 Tucson
Hirsch & Lyon Accident Law P 59.5 C 25 Phoenix
Attorney Roster 2 found
NameLocationPractice
Ronald Mercaldo Santa Maria, California personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog