56C
Sophistication Index

Lopez and Humphries

Lopez & Humphries, P.A. is a law firm located in Central Florida. They are dedicated to providing legal services for personal injury, auto accidents, criminal defense, family law, social security clai…

HQ Lakeland, FL#5 of 29 Attorneys 36 lopezandhumphries.com Est. 2009

Lopez and Humphries operates 21 offices across FL & Florida, backed by 14 technologies spanning 11 categories. Key investments include Facebook Pixel for analytics, Gravity Forms for forms & CallTrackingMetrics for call tracking. The firm has 2 attorneys & 21 office locations. Lopez and Humphries is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
35.0% Percentile
#3791 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
Chat Widgets 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Commercial Real Estate Inspectors 71.0 100.0% Conversion-Focused Firms
The Pearce Law Firm, Personal Injury and Accident Lawyers P.C. 59.5 100.0% Conversion-Focused Firms
palkerlaw.com 68.5 100.0% Conversion-Focused Firms
grahamlawga 60.5 100.0% Conversion-Focused Firms
Franks Gerkin Ponitz & Greeley 60.5 100.0% Conversion-Focused Firms
LEM GARCIA LAW 83.5 99.6% Conversion-Focused Firms
Curiel & Runion 83.3 99.3% Conversion-Focused Firms
becklawmo.com 79.0 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
ChatLeads Pro · Gravity Forms
Conversion
40%
CallTrackingMetrics
Retention
0%
conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
56.5 C 36 Lakeland you
Perenich, Caulfield, Avril & Noyes, P.A. 37.5 F 54 Clearwater
Brill & Rinaldi 55.0 C 54 Weston
Dellutri Law Group 44.5 D 53 Fort Myers
Roman & Roman, P.A. 13.5 F 53 Clearwater
Romano Law Group 81.5 A- 52 West Palm Beach
Attorney Roster 2 found
NameLocationPractice
Kevin Grady Humphries Sunrise, Florida personal-injury
Melodie Johnson-Lopez Sunrise, Florida personal-injury

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