66B-
Sophistication Index

Coletrane & Messersmith

Coletrane & Messersmith is a law firm based in Newport News, Virginia, specializing in personal injury cases. They provide aggressive and compassionate representation for individuals and families who …

HQ Newport News, VA#2 of 7 cmlawva.com
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Coletrane & Messersmith is a Newport News, Virginia-based personal injury firm running 19 technologies across 13 categories. Key investments include Google Analytics for analytics, ClickCease for ad fraud & CallRail for call tracking. Within the Conversion-Focused Firms segment (5,831 firms), Coletrane & Messersmith ranks #2059 and outperforms 65% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
64.7% Percentile
#2059 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 19 tools detected
Ad Fraud 1
Call Tracking 1
CMS 1
Email Infrastructure 2
JS Framework 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
castelblanco.com 89.0 98.3% Retention Innovators
Brad Johnson Injury Law 75.8 98.1% Conversion-Focused Firms
colesorrentino.com 78.5 97.3% Retention Innovators
Mihelich & Kavanaugh, PLC 69.0 97.0% Conversion-Focused Firms
Howard Stallings 62.3 96.9% Basic Tech Adopters
tdinjuryfirm.com 59.0 96.8% Basic Tech Adopters
Law Office of Scott D. DeSalvo 24.0 96.6% Basic Tech Adopters
Wood & Gresham 50.0 96.5% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Microsoft Clarity
Conversion
60%
CallRail · ClickCease
Retention
0%
3 paid tools conversion stack (CallRail, ClickCease)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
66.0 B- — Newport News you
Allen, Allen, Allen & Allen 92.0 A+ 213 Richmond
Marks & Harrison 82.5 A- 154 Richmond
Cooper Hurley Injury Lawyers 66.8 B- 77 Suffolk
Geoff McDonald & Associates 70.0 B 61 Richmond
Cantor Grana Buckner Bucci 61.5 C+ 53 Richmond
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Newport News, VA
749 Thimble Shoals Boulevard, 23606

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