69B-
Sophistication Index

Mihelich & Kavanaugh, PLC

HQ Utica, MI#1 of 2 mkplc.com
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Mihelich & Kavanaugh, PLC is a Utica, Michigan-based personal injury firm running 20 technologies across 14 categories. Key investments include Cloudflare Web Analytics for analytics, Gravity Forms for forms & CallRail for call tracking. Within the Conversion-Focused Firms segment (5,831 firms), Mihelich & Kavanaugh, PLC ranks #1814 and outperforms 69% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
68.9% Percentile
#1814 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 20 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Email Security 1
Forms 1
JS Framework 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Howard Stallings 62.3 99.1% Basic Tech Adopters
Kidwell & Gallagher 59.5 98.9% Conversion-Focused Firms
bestlawhb.com 28.0 98.9% Basic Tech Adopters
Lavent Law, P.A. 43.5 98.9% Basic Tech Adopters
LAW OFFICE OF TROY M. MOORE, PLLC 34.5 98.9% Conversion-Focused Firms
justicetn.com 38.5 98.9% Basic Tech Adopters
Sindel, Sindel, & Noble, P.C. 53.0 98.9% Conversion-Focused Firms
Smith & Weidinger 48.0 98.9% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
69.0 B- — Utica you
Mike Morse Law Firm 95.0 A+ 356 Southfield
Sommers Schwartz PC 83.3 A- 149 Southfield
Buckfire Law 93.8 A+ 129 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Utica, MI
8131 Smiley Ave, 48316-3620

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