54C-
Sophistication Index

SL Chapman

SL Chapman Attorneys is a law firm specializing in personal injury cases. With offices in Illinois, Missouri, and Arizona, our experienced attorneys provide aggressive representation for injured indiv…

HQ St Louis, MO#5 of 13 championsfortheinjured.com

SL Chapman is a St Louis, Missouri-based personal injury firm running 14 technologies across 9 categories. Key investments include Facebook Pixel for analytics, WordPress for cms & Mimecast for email security. Ranked #479 among 6,792 firms in the Basic Tech Adopters segment, SL Chapman outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
93.0% Percentile
#479 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
CMS 1
Email Security 1
Fonts 1
JS Library 1
Performance 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Flinjury 34.5 99.6% Basic Tech Adopters
Bracamontes & Vlasak, P.C. 24.3 99.6% Awareness Leaders
Mucerino Law 34.5 99.6% Basic Tech Adopters
meadowslawfirm.com 62.5 99.1% Conversion-Focused Firms
H.L. CROMARTIE, III, PC 54.0 99.1% Awareness Leaders
Hicks & Funfsinn 54.0 99.1% Awareness Leaders
sgg-lawfirm.com 54.0 99.1% Awareness Leaders
hilleylaw.com 54.0 99.1% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Hotjar
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
54.0 C- — St Louis you
Stark & Stark 44.5 D 72 Knob Noster
Brown & Crouppen Law Firm 69.8 B- 42 St. Louis
DiPasquale Moore 94.0 A+ 31 Kansas City
Peterson & Associate 82.5 A- 23 Kansas City
OnderLaw 92.8 A+ 23 Saint Louis
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
St Louis, MO
17470 North Pacesetter Way, 85255

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