54C-
Sophistication Index

Hicks & Funfsinn

Boutique civil litigation and personal injury law firm located in the heart of Kentucky. Law Practice

HQ Lexington, KY#10 of 33 Attorneys 6 hfkylawyers.com Tel +1-859-286-7840 Est. 2018
Car wrecks Truck wrecks Nursing Home Personal Injury
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Hicks & Funfsinn is a Lexington, Kentucky-based personal injury firm running 14 technologies across 10 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & WordPress for cms. The firm has 2 office locations, handling Car wrecks, Truck wrecks, Nursing Home, Personal Injury cases. Ranked #17 among 2,459 firms in the Awareness Leaders segment, Hicks & Funfsinn outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness Leaders 2459 firms
99.3% Percentile
#17 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 14 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
meadowslawfirm.com 62.5 100.0% Conversion-Focused Firms
H.L. CROMARTIE, III, PC 54.0 100.0% Awareness Leaders
sgg-lawfirm.com 54.0 100.0% Awareness Leaders
hilleylaw.com 54.0 100.0% Awareness Leaders
nguyenandmaliklaw.com 62.5 100.0% Conversion-Focused Firms
davislawapc.com 62.5 100.0% Conversion-Focused Firms
gphlaw.com 54.0 100.0% Awareness Leaders
viorstlaw.com 54.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
80%
All in One SEO · Bing Ads · Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
2 enterprise-grade tools
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
54.0 C- 6 Lexington you
Minner Vines Moncus 83.5 A- 10 Lexington
Christopher L Jackson Law Ofc 38.5 F 9 Covington
Golden Law Office 48.3 D 9 Lexington
Foreman Watson Holtrey 68.0 B- 9 Owensboro
Grossman Green PLLC 34.5 F 8 Louisville
Attorney Roster 1 found
NameLocationPractice
Office Locations 2 offices
Headquarters
Lexington, KY
209 East High Street, 40507
Headquarters
Lexington, KY
209 E High Street, 40507

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