72B
Sophistication Index

cannellalaw.com

Cannella & O'Neal is a top personal injury law firm in Richmond, VA. Our attorneys fight for clients who have been injured in an accident due to negligence. We have successfully represented thousands …

HQ Richmond, VA#6 of 64 cannellalaw.com Tel 8047801200 Est. 1981
Claim Profile →

Founded in 1981, cannellalaw.com combines 45 years of personal injury experience with a 19-tool technology stack across 13 categories. Key investments include Adobe Launch for analytics, Mailchimp for email marketing & Contact Form 7 for forms. Within the Retention Innovators segment (1,852 firms), cannellalaw.com ranks #391 and outperforms 79% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
78.9% Percentile
#391 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 19 tools detected
CMS 1
Email Infrastructure 2
Email Marketing 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
novoatlaw.com 70.0 99.6% Retention Innovators
Stefan R Latorre PA 47.5 99.6% Basic Tech Adopters
Power Rogers 65.5 99.6% Basic Tech Adopters
germainlegal.com 42.5 99.6% Basic Tech Adopters
baileyjohnson.com 34.5 99.6% Basic Tech Adopters
michaelfulcherlaw.com 38.5 99.6% Basic Tech Adopters
law4jax.com 43.5 99.6% Basic Tech Adopters
Moton Legal Group 57.0 99.6% Retention Innovators
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · Vimeo
Conversion
0%
Retention
40%
Mailchimp
retention stack (Mailchimp)
Technology Opportunities used by peers
SendGrid
26.6% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Elementor
15.8% of Retention Innovators
CallRail
12.6% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
72.5 B — Richmond you
Allen, Allen, Allen & Allen 92.0 A+ 213 Richmond
Marks & Harrison 82.5 A- 154 Richmond
Cooper Hurley Injury Lawyers 66.8 B- 77 Suffolk
Geoff McDonald & Associates 70.0 B 61 Richmond
Cantor Grana Buckner Bucci 61.5 C+ 53 Richmond
Office Locations 1 offices
Headquarters
Richmond, VA
1111 E Main St, 23219

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim cannellalaw.com →