57C
Sophistication Index

Moton Legal Group

HQ Atlanta, GA#71 of 345 motonlegalgroup.com

Moton Legal Group is a Atlanta, Georgia-based personal injury firm running 17 technologies across 13 categories. Key investments include Cloudflare Web Analytics for analytics, All in One SEO for seo & SendGrid for email marketing. Within the Retention Innovators segment (1,852 firms), Moton Legal Group ranks #769 and outperforms 58% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
58.4% Percentile
#769 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 17 tools detected
CMS 1
Email Infrastructure 1
Email Marketing 1
Forms 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
novoatlaw.com 70.0 100.0% Retention Innovators
Stefan R Latorre PA 47.5 100.0% Basic Tech Adopters
Power Rogers 65.5 100.0% Basic Tech Adopters
germainlegal.com 42.5 100.0% Basic Tech Adopters
baileyjohnson.com 34.5 100.0% Basic Tech Adopters
michaelfulcherlaw.com 38.5 100.0% Basic Tech Adopters
law4jax.com 43.5 100.0% Basic Tech Adopters
Bowen Ten Long & Bal, PC 44.3 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
80%
All in One SEO · Google Analytics · Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
0%
Retention
40%
SendGrid
retention stack (SendGrid)
Technology Opportunities used by peers
Microsoft 365
64.4% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
57.0 C — Atlanta you
Slappey & Sadd, Llc 39.5 F 73 Atlanta
McArthur Law Firm 52.5 C- 64 Macon
Parks, Chesin & Walbert, P.C. 25.0 F 54 Atlanta
John Foy & Associates 79.5 B+ 52 Atlanta
Blasingame 70.0 B 47 Athens
Office Locations 1 offices
Headquarters
Atlanta, GA
4120 Monaghan Way, 30349-2763

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