46D
Sophistication Index

The Bettersworth Law Firm

HQ New Braunfels, TX#3 of 6 Attorneys 39 bettersworthlaw.com Tel 8306060404

The Bettersworth Law Firm operates 40 offices across TX & Texas, backed by 12 technologies spanning 8 categories. Key investments include Facebook Pixel for analytics, ApexChat for chat & intake & UserWay for accessibility. The firm has 40 office locations. Within the Basic Tech Adopters segment (6,792 firms), The Bettersworth Law Firm ranks #1029 and outperforms 85% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
84.9% Percentile
#1029 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
accessibility 1
Chat & Intake 1
Email Infrastructure 2
Fonts 1
JS Library 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
valdeslaw.com 50.5 100.0% Conversion-Focused Firms
Brown, Novick & McKinley 44.0 100.0% Basic Tech Adopters
CCHA Law 35.5 100.0% Conversion-Focused Firms
Blachly, Tabor, Bozik & Hartman LLC 44.0 100.0% Basic Tech Adopters
The Gold Law Firm 52.5 100.0% Basic Tech Adopters
Dr. Aaron DeShaw 64.5 99.4% Retention Innovators
senftinjuryadvocates.com 55.5 99.1% Conversion-Focused Firms
MAGGIO LAW 39.5 98.1% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
ApexChat
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
46.0 D 39 New Braunfels you
Kraft & Associates, Attorneys at Law, P.C 10.5 F 57 Dallas
Sneed & Mitchell Llp. 33.5 F 56 Houston
Powers Taylor 33.5 F 56 Dallas
Lovell, Lovell, Newsom & Isern 59.5 C 55 Amarillo
DFW Injury Lawyers 68.0 B- 55 Dallas
Attorney Roster 1 found
NameLocationPractice
James Bettersworth San Angelo, Texas personal-injury

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Misty
Misty Firm Data Analyst