44D
Sophistication Index

Brown, Novick & McKinley

HQ Woodbury, NJ#3 of 5 Attorneys 26 sjinjurylaw.com

Brown, Novick & McKinley operates 10 offices across NJ & New Jersey, backed by 9 technologies spanning 6 categories. Key investments include Cloudflare Web Analytics for analytics, nGage for chat & intake & UserWay for accessibility. The firm has 3 attorneys & 10 office locations. Within the Basic Tech Adopters segment (6,792 firms), Brown, Novick & McKinley ranks #1361 and outperforms 80% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
80.0% Percentile
#1361 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 9 tools detected
accessibility 1
Chat & Intake 1
Email Infrastructure 2
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
valdeslaw.com 50.5 100.0% Conversion-Focused Firms
The Bettersworth Law Firm 46.0 100.0% Basic Tech Adopters
CCHA Law 35.5 100.0% Conversion-Focused Firms
Blachly, Tabor, Bozik & Hartman LLC 44.0 100.0% Basic Tech Adopters
The Gold Law Firm 52.5 100.0% Basic Tech Adopters
Dr. Aaron DeShaw 64.5 99.4% Retention Innovators
senftinjuryadvocates.com 55.5 99.1% Conversion-Focused Firms
MAGGIO LAW 39.5 98.1% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
nGage
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
44.0 D 26 Woodbury you
Grungo Colarulo 54.0 C- 35 Cherry Hill
Console and Associates P.C. 78.8 B+ 34 Evesham Township
Lomurro Law 66.8 B- 32 Freehold Township
Lento Law Group 0.0 F 29 Mount Laurel Township
McOmber McOmber & Luber, P.C. 82.3 A- 29 Red Bank
Attorney Roster 3 found
NameLocationPractice
Michael Novick Edison, New Jersey personal-injury
Milton Wayne Brown Edison, New Jersey personal-injury
Scott C. McKinley Edison, New Jersey personal-injury

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