64C+
Sophistication Index

Michael Kelly Injury Lawyers

Michael Kelly Injury Lawyers is a law firm located in Boston's North End. They specialize in personal injury litigation, particularly car accident cases. They offer free consultations and are availabl…

HQ Boston, MA#9 of 95 1800lawguys.com Tel +1 617-807-0855
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Michael Kelly Injury Lawyers is a Boston, Massachusetts-based personal injury firm running 14 technologies across 7 categories. Key investments include Ahrefs for analytics, CallRail for call tracking & WordPress for cms. Within the Conversion-Focused Firms segment (5,831 firms), Michael Kelly Injury Lawyers ranks #2667 and outperforms 54% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
54.3% Percentile
#2667 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
skwalkerlaw.com 44.3 100.0% Basic Tech Adopters
Chris Corzo Injury Attorneys 64.5 100.0% Conversion-Focused Firms
The Moore Law Firm 74.8 99.7% Conversion-Focused Firms
Rosen & Ohr, P.A. 46.0 99.1% Basic Tech Adopters
Lambert Zainey Smith & Soso, PLC 64.5 99.1% Conversion-Focused Firms
murphylawky.com 42.5 99.1% Basic Tech Adopters
jacksonlaws.com 30.0 99.1% Awareness Leaders
Jackman Law Firm 75.8 98.9% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
100%
Ahrefs · Bing Ads · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Microsoft Clarity
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
64.5 C+ — Boston you
Thornton Law Firm 63.5 C+ 743 Boston
Jeffrey Glassman Injury Lawyers 65.3 B- 157 Boston
Altman & Altman 43.5 D 82 Cambridge
Sweeney Merrigan Personal Injury Lawyers 88.5 A 75 Boston
Keches Law Group 90.0 A+ 64 Bridgewater
Office Locations 1 offices
Headquarters
Boston, MA
220 Commercial Street, 02110

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