42D
Sophistication Index

murphylawky.com

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murphylawky.com is a personal injury law firm with a D technology grade. Key investments include Bing Ads for analytics, Help Scout for chat & intake & Wix for cms. The firm has 2 office locations. Within the Basic Tech Adopters segment (6,792 firms), murphylawky.com ranks #1561 and outperforms 77% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
77.0% Percentile
#1561 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
Chat & Intake 1
CMS 1
Wix
Email Infrastructure 1
JS Framework 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Rosen & Ohr, P.A. 46.0 100.0% Basic Tech Adopters
Lambert Zainey Smith & Soso, PLC 64.5 100.0% Conversion-Focused Firms
jacksonlaws.com 30.0 100.0% Awareness Leaders
Hoskins Turco Lloyd & Lloyd 39.5 99.7% Conversion-Focused Firms
Spear Greenfield 26.0 99.7% Awareness Leaders
Rand Spear The Accident Lawyer 26.0 99.7% Awareness Leaders
Walkerins Macon 19.5 99.7% Awareness Leaders
attorneywagman.com 19.5 99.7% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
60%
Bing Ads · Google Analytics
Engagement
40%
Microsoft Clarity
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Jon-Michael Murphy Lexington, Kentucky personal-injury
Office Locations 2 offices

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