Sophistication Index
Thornton Law Firm
Thornton Law Firm is a leading injury law firm in Massachusetts and the largest plaintiff law firm in New England. With a team of 17 attorneys, they represent thousands of clients in a wide variety of…
Thornton Law Firm operates 85 offices across MA, California & Massachusetts, backed by 16 technologies spanning 11 categories. Key investments include Facebook Pixel for analytics, Constant Contact for email marketing & WordPress for cms. The firm has 13 attorneys & 85 office locations. Within the Retention Innovators segment (1,852 firms), Thornton Law Firm ranks #555 and outperforms 70% of peers on technology adoption.
Technology Stack
16 tools detected
CMS
1
Email Infrastructure
1
Email Marketing
1
Email Security
1
Fonts
2
JS Library
1
Page Builder
1
Programming Language
1
Security
1
UI Framework
2
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| Lexitas | 50.8 | 100.0% | Basic Tech Adopters |
| Grady J. Flattmann Attorneys at Law, LLC | 34.0 | 100.0% | Awareness Leaders |
| Miller Johnson | 58.0 | 100.0% | Basic Tech Adopters |
| Haggerty Silverman & Justice P.C. | 15.5 | 99.0% | Awareness Leaders |
| FeganScott | 19.5 | 99.0% | Awareness Leaders |
| Smith Debnam Narron Drake Saintsing & Myers, LLP | 49.0 | 99.0% | Basic Tech Adopters |
| Clements, Taylor, Butkovich & Cohen LPA, Co. | 22.5 | 99.0% | Awareness Leaders |
| Alles Law | 15.5 | 99.0% | Awareness Leaders |
Funnel Coverage
3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Microsoft Clarity
Conversion
0%
Retention
40%
Constant Contact
retention stack (Constant Contact)
Technology Opportunities
used by peers
Google Workspace
SendGrid
Mailchimp
Salesforce
Gravity Forms
Local Competitors
same state, similar size
No comparable firms found.
Attorney Roster
13 found
| Name | Location | Practice |
|---|---|---|
| Andrea M. Landry | Chico, California | personal-injury |
| Andrew Wainwright | Tracy, California | personal-injury |
| Brad J. Mitchell | Hesperia, California | personal-injury |
| Brian J. Freer | Daly City, California | personal-injury |
| Christian Uehlein | Chico, California | personal-injury |
| David C. Strouss | Tracy, California | personal-injury |
| David McMorris | Daly City, California | personal-injury |
| Evan R. Hoffman | Hesperia, California | personal-injury |
| Leah M. McMorris | Tracy, California | personal-injury |
| Marilyn T. McGoldrick | Daly City, California | personal-injury |
| Michael Lesser | Daly City, California | personal-injury |
| Michael Thornton | Hesperia, California | personal-injury |
Office Locations
85 offices
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