58C
Sophistication Index

Miller Johnson

Miller Johnson is a law firm located in Detroit, Grand Rapids, and Kalamazoo, Michigan. They provide legal counsel in business and corporate matters, employment and labor law, litigation, employee ben…

HQ Grand Rapids, MI#11 of 32 millerjohnson.com Tel +1 616-831-1700 Est. 1959
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Miller Johnson is a Grand Rapids, Michigan-based personal injury firm running 15 technologies across 12 categories. Key investments include Facebook Pixel for analytics, Google Reviews Widget for reviews & Gravity Forms for forms. Ranked #295 among 6,792 firms in the Basic Tech Adopters segment, Miller Johnson outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
95.7% Percentile
#295 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 15 tools detected
CMS 1
Email Infrastructure 2
Email Security 1
Forms 1
JS Library 1
Maps 1
Payments 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Crum & Forster 64.5 100.0% Basic Tech Adopters
Pettit Kohn Ingrassia Lutz & Dolin PC 53.0 100.0% Basic Tech Adopters
Goldberg & Osborne 54.0 100.0% Basic Tech Adopters
Biren Law Group 54.0 100.0% Basic Tech Adopters
Lynn Law Firm, LLP 62.5 100.0% Retention Innovators
Pegalis Law Group 49.5 100.0% Retention Innovators
Myfja 39.5 100.0% Retention Innovators
Kedron A. Springer 38.5 100.0% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
58.0 C — Grand Rapids you
Mike Morse Law Firm 95.0 A+ 356 Southfield
Sommers Schwartz PC 83.3 A- 149 Southfield
Buckfire Law 93.8 A+ 129 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph
Office Locations 1 offices
Headquarters
Grand Rapids, MI
300 Monroe Avenue Northwest, 49503

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