64C+
Sophistication Index

Crum & Forster

Crum & Forster is a market-leading insurance company with a 200-year history, specializing in property & casualty, accident & health, and specialty insurance solutions. Their focus on expertise and in…

HQ Morristown, NJ#2 of 14 cfins.com Tel +1 800-227-3745 Est. 1822
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Founded in 1822, Crum & Forster combines 204 years of personal injury experience with a 17-tool technology stack across 12 categories. Key investments include Google Analytics for analytics, accessiBe for accessibility & WordPress for cms. Ranked #133 among 6,792 firms in the Basic Tech Adopters segment, Crum & Forster outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
98.1% Percentile
#133 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 17 tools detected
accessibility 1
CMS 1
Email Infrastructure 2
Email Security 1
JS Framework 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Pettit Kohn Ingrassia Lutz & Dolin PC 53.0 100.0% Basic Tech Adopters
Goldberg & Osborne 54.0 100.0% Basic Tech Adopters
Biren Law Group 54.0 100.0% Basic Tech Adopters
Lynn Law Firm, LLP 62.5 100.0% Retention Innovators
Pegalis Law Group 49.5 100.0% Retention Innovators
Myfja 39.5 100.0% Retention Innovators
Miller Johnson 58.0 100.0% Basic Tech Adopters
Kedron A. Springer 38.5 100.0% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
80%
Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
40%
Vimeo
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
64.5 C+ — Morristown you
Levinson Axelrod P.A. 54.5 C- 116 Edison
Blume Forte Fried Zerres & Molinari, P.C. 37.5 F 102 Chatham
Kotlar, Hernandez & Cohen, LLC 30.5 F 85 Mount Laurel
Mazie, Slater, Katz & Freeman, LLC 81.5 A- 76 Roseland
Brandon J. Broderick, LLC 92.8 A+ 72 River Edge
Office Locations 1 offices
Headquarters
Morristown, NJ
305 Madison Avenue, 07960

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