0.3%
of PI firms

Heap

Heap (by Contentsquare) is a digital analytics platform that automatically captures every user interaction without manual event tagging. It provides retroactive analysis of user be…

Category Analytics SI Lift +7.2 pts heap.io

What is Heap?

Heap (by Contentsquare) is a digital analytics platform that automatically captures every user interaction without manual event tagging. It provides retroactive analysis of user behavior.

Common Use Cases for Law Firms

  • Automatically capture all website interactions without manual tagging
  • Retroactively analyze user behavior on practice area and intake pages
  • Build conversion funnels without developer involvement

How We Detect It

JavaScript snippet Detected via Heap script patterns Autocapture — no manual event setup required
Market Overview

We detect Heap on 109 personal injury law firm websites, making it a 0.3%-adoption analytics tool in the industry. Firms using Heap average a 35.8 Sophistication Index, +7.2 points above non-adopters — a meaningful signal of technology-forward operations. The heaviest adoption comes from the Basic Tech Adopters segment (1.4%), followed by Conversion-Focused Firms (0.1%). Firms running Heap most commonly pair it with WordPress (93.6%) and Google Analytics (92.7%).

109 Firms Using
0.3% Adoption Rate
35.8 Avg Adopter SI
+7.2 SI Lift vs Non-Adopters

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Adoption by State
ME
VT
NH
WA
MT
ND
MN
WI
MI
NY
MA
RI
OR
ID
WY
SD
IA
IL
IN
OH
PA
NJ
CT
CA
NV
CO
NE
MO
KY
WV
VA
MD
DE
DC
AZ
UT
KS
AR
TN
NC
SC
NM
OK
LA
MS
AL
GA
AK
HI
TX
FL
0

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Top Firms Using Heap by sophistication index
# Firm Segment Attorneys SI Score Grade
1 Acrisure acrisure.com Retention Innovators 1 82.582 A+
2 Cronauer Law cronauerlaw.com Conversion-Focused Firms 1 81.882 A+
3 TorHoerman Law torhoermanlaw.com Conversion-Focused Firms 28 80.080 A+
4 Juris Digital jurisdigital.com Minimalist Tech Users 1 74.074 A
5 jouraslaw.com jouraslaw.com Conversion-Focused Firms 5 62.562 B+
6 Wilcoxfamilyinsurance wilcoxfamilyinsurance.com Basic Tech Adopters 1 55.556 B+
7 The Millerinsuranceagency the-millerinsuranceagency.com Basic Tech Adopters 1 45.045 B
8 Msbinsurancegroup msbinsurancegroup.com Conversion-Focused Firms 1 44.044 B
9 Carrerainsurancetpa carrerainsurancetpa.com Basic Tech Adopters 1 44.044 B
10 Sicaifs sicaifs.com Basic Tech Adopters 1 43.544 B
11 Millerbeaumont millerbeaumont.com Basic Tech Adopters 1 39.540 B
12 Bestformulainsurance bestformulainsurance.com Basic Tech Adopters 1 38.538 B
13 Loewenins loewenins.com Basic Tech Adopters 1 38.538 B
14 Peachstateinsurance peachstateinsurance.com Basic Tech Adopters 1 38.538 B
15 Mvphealthcare mvphealthcare.com Basic Tech Adopters 1 38.538 B
16 Theadamsagency theadamsagency.com Basic Tech Adopters 1 38.538 B
17 Premieralliancepandc premieralliancepandc.net Basic Tech Adopters 1 38.538 B
18 Dansmithins dansmithins.com Basic Tech Adopters 1 34.534 B-
19 Allsafeinsured allsafeinsured.com Basic Tech Adopters 1 34.534 B-
20 Aflio aflio.com Basic Tech Adopters 1 34.534 B-
See all 109 firms →
Jax
Jax Technology Analyst Top Law Dog