44D
Sophistication Index

msbinsurancegroup.com

msbinsurancegroup.com

msbinsurancegroup.com is a personal injury law firm with a D technology grade. Key investments include GoHighLevel for crm, Google Analytics for analytics & Gravity Forms for forms. msbinsurancegroup.com is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
18.9% Percentile
#4729 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
CMS 1
CRM 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
ahead
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Rusty Messer 29.0 100.0% Conversion-Focused Firms
Green Law Firm 38.5 100.0% Basic Tech Adopters
Bigriverlaw 29.0 100.0% Conversion-Focused Firms
bigriverlaw.com 29.0 100.0% Conversion-Focused Firms
Pgiagent 59.5 99.0% Conversion-Focused Firms
Litigators for Justice 42.5 98.2% Conversion-Focused Firms
ZAMAN TRIAL LAWYERS PC 24.0 98.0% Conversion-Focused Firms
Wettermark Kieth 91.0 97.8% Retention Innovators
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
40%
GoHighLevel
Retention
0%
conversion stack (GoHighLevel)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size

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