36F
Sophistication Index

Wilson, Reives & Doran

Wilson, Reives & Doran Attorneys at Law provides comprehensive legal services specializing in personal injury and workers' compensation law for clients in Central North Carolina, particularly around t…

HQ Sanford, NC#2 of 3 wrdlawfirm.com Tel +1 919-775-5653

Wilson, Reives & Doran is a Sanford, North Carolina-based personal injury firm running 11 technologies across 9 categories. Key investments include Facebook Pixel for analytics, CallRail for call tracking & WordPress for cms. Wilson, Reives & Doran is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
11.7% Percentile
#5149 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 11 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Zarzaur Law 54.5 100.0% Conversion-Focused Firms
personalinjuryattorneyathensga.com 58.5 100.0% Conversion-Focused Firms
Gallagher Law Group 35.5 100.0% Conversion-Focused Firms
Law Offices of Gregory Spektor P.C. 35.5 100.0% Conversion-Focused Firms
Venardi Zurada LLP 35.5 100.0% Conversion-Focused Firms
Calandro Law 30.5 100.0% Basic Tech Adopters
clarklawnj.com 60.5 100.0% Basic Tech Adopters
Chaikin Firm PLLC 49.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
35.5 F — Sanford you
Maginnis Howard 64.5 C+ 78 Raleigh
Grimes Teich Anderson 63.5 C+ 77 Asheville
Riddle & Brantley 80.8 A- 72 Goldsboro
Tien Law Firm 37.5 F 71 Raleigh
The Deuterman Law Group 86.3 A 71 Greensboro
Office Locations 1 offices
Headquarters
Sanford, NC
4767 New Broad Street, 32814

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