48D
Sophistication Index

Wilson & Kinsman

Wilson & Kinsman LLC is a company based out of 301 N Nappanee St, Elkhart, Indiana, United States. We provide exceptional representation in the areas of criminal and personal injury law. Law Practice …

HQ Elkhart, IN#2 of 2 Attorneys 1 wilsonandkinsman.com Est. 1993
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Wilson & Kinsman is a Elkhart, Indiana-based personal injury firm running 14 technologies across 11 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Wilson & Kinsman ranks #927 and outperforms 86% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
86.4% Percentile
#927 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
Analytics 2
Google Analytics Google Tag Manager
CMS 1
WordPress
Email Infrastructure 1
Microsoft 365
Fonts 1
Font Awesome
Forms 2
Gravity Forms WPForms
JS Library 1
jQuery
Page Builder 1
Avada
Programming Language 1
PHP
Security 2
CleanTalk Google reCAPTCHA
Structured Data 1
Schema.org (LocalBusiness)
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Shute, Mihaly & Weinberger 42.5 100.0% Basic Tech Adopters
Berkowitz & Weitz, P.C. 33.0 100.0% Basic Tech Adopters
Herron Law Firm 28.0 100.0% Basic Tech Adopters
Ciainsurance 59.5 99.0% Basic Tech Adopters
Parsons, Graham & Day, LLC 37.0 99.0% Basic Tech Adopters
Avigma Tech 33.0 99.0% Basic Tech Adopters
windhamlaw.com 45.0 99.0% Basic Tech Adopters
Roberts Wilson PA 49.0 99.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · WPForms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Wilson & Kinsman 47.5 D 1 Elkhart you
Vaughan & Vaughan 64.5 C+ 10 Lafayette
Barsumian Armiger Injury Lawyers 38.5 F 10 Fishers
Poynter & Bucheri LLC 80.0 A- 9 Indianapolis
Avnet Law 34.5 F 9 Noblesville
Cohen & Malad Llp. 0.0 F 9 Indianapolis
Office Locations 1 offices
Headquarters
Elkhart, IN
301 North Nappanee Street, 46514

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Misty
Misty Firm Data Analyst Top Law Dog